BRIEF
CLIENT: SWEET & PARTY
PRODUCT: PARTY SHOT CART FOR EVENTS
BACKGROUND: SWEET AND PARTY HAS A VARIETY OF PRODUCTS AND SERVICES FOR YOUR EVENT, THAT INCLUDES THE SHOT CART TO CREATE A NICE ENVIRONMENT.
TARGET: 18+
PROPOSAL: EXOTIC SHOT SERVICE
MEDIA: PRESS (LIGHT BOXES, BILLBOARDS, NEWSPAPER, MAGAZINE) AND APP.
PROBLEM
THERE IS NOT ENOUGH MARKETING FOR THIS SERVICE
IDEA
THE MAIN IDEA IS TO REPRENSENT THE SHOT SERVICE BY A FUN AND ORIGINAL WAY, WITH A CLEAN OUTSTANDING CONCEPT.
CONCEPT
TONIGHT IS YOURS
OBJECTIVE
GOAL
BE THE #1 SHOT SERVICE FOR EVENTS
SOLUTION
EXPAND THE SERVICE AND CREATE A HIGHER DEMAND
IMAGES WITHOUT THE TEXT
SLOGAN
"TONIGHT IS YOURS"
QUOTES
- THREE TWO ONE... SHOT!
- LOVE AT FIRST SHOT
- THIS IS FOR YOU
- SHOT YOUR GOALS
BIRTHDAY POSTER
NEW YEARS EVE POSTER
WEDDING POSTER
GRADUATION POSTER
CAJA DE LUZ
HAY UNOS INDICADORES ENFRENTE DE LA CAJA PARA QUE LA PERSONA SE PARE ENFRENTE Y COMIENZE LA INTERACTIVIDAD, APARECE UN SHOT VACIO, EN UNOS 3 SEGUDNO EL SHOT COMIENZA A LLENARSE Y EN CUANTO TERMINA DE LLENARSE SALE EL CONFETI Y COMIENZA LA MUSICA.
LIGHT BOX
THERE ARE SOME INDICATORS IN FRONT OF THE BOX MENT FOR THE PERSON TO STAND AND LET THE SHOW BEGIN. IT STARTS WITH AN EMPTY SHOT AND TEXT, IN ABOUT 3 SECONDS THE GLASS STARTS TO FILL AND AS SOON AS IT DOES CONFETTI COMES OUT AND SO DOES MUSIC BEGINS. IT LASTS ABOUT 1 MIN AL 50 SEC.
THERE ARE SOME INDICATORS IN FRONT OF THE BOX MENT FOR THE PERSON TO STAND AND LET THE SHOW BEGIN. IT STARTS WITH AN EMPTY SHOT AND TEXT, IN ABOUT 3 SECONDS THE GLASS STARTS TO FILL AND AS SOON AS IT DOES CONFETTI COMES OUT AND SO DOES MUSIC BEGINS. IT LASTS ABOUT 1 MIN AL 50 SEC.
VALLA
LA PERSONA QUE CAMINA ENFRENTE DE LA PUBLICIDAD ENCENDERA LOS SENSORES Y SE ACTIVARA UNA MUSICA ANIMADA Y LUCES
WHEN THE PERSON STANDS IN FRONT OF THE BILLBOARD, IT BEGINS TO PLAY PARTY MUSIC AND LIGHTS ALL OVER.
ESPECTUACULAR
EL LIQUIDO DEL SHOT ESTARA HECHO CON UN MATERIAL SENSIBLE A LA LUZ EL CUAL CAMBIARA DE COLOR DE DIA Y DE NOCHE. EN LA NOCHE SE VERA UN COLOR VIOLETA MAS NEON.
BILLBOARD
THE FLUID WILL BE MADE WITH A LIGHT SENSITIVE MATERIAL WHICH COLOR WILL CHANGE DURING DAY AND NIGHT. IN NIGHT IT WILL SHOW A VIOLET NEON.
THE FLUID WILL BE MADE WITH A LIGHT SENSITIVE MATERIAL WHICH COLOR WILL CHANGE DURING DAY AND NIGHT. IN NIGHT IT WILL SHOW A VIOLET NEON.
PERIODICO / NEWSPAPER
MAGAZINE
ESTRATEGIA- VIDEO VIRAL
MEDIA STRATEGY- VIRAL
CREDITS FOR PHOTOGRAPHY AND DESIGN